Maple Leaf Foods CEO Michael McCain named Business Newsmaker of the Year, 2008

Michael McCain’s response to the listeriosis outbreak that killed 20 Canadians in 2008 was an act of genuine compassion and honest apology. His heart-felt apology was accepted by the public on a personal scale. Moreover, he was appreciated for bethinking on all the products at the Toronto Maple Leaf plant, even when they hadn't been linked to listeria in any way. 


The exceptional handling of this crisis was noticed by the media and consumers. He was beheld as one of the most committed, sincere and trustworthy business man who could have hustled behind doctors and lawyers to prevent such confession. However, he thought it was his righteous duty to accept what had been done. Such confession by the company CEO acknowledged Maple Leaf Foods as one of the most trusted brand in 2009.


The Canadian Press awarded McCain as Canada's 2008 Busniess Newsmaker of the year for turning this public health disaster into a business success story along with Canadian Business that recognized him as one of The 25 most influential People in Business and called him "the Canada's poster boy for crisis management and corporate responsibility."

Maple Leaf Foods CEO, Michael McCain at a press conference

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Quick Question: Is this apology considered as a successful strategy for businesses to be in the limelight??
Answer: According to many business analysts, this act of Maple Leaf's CEO, Michael McCain, was regarded as one of the top plan of action to remain in public attention. However, the public viewed this apology as a sincere and genuine effort  to overcome the sad tragedy that took place in 2008 as a result of the company products.